All the marketing endeavors that creative and ambitious dentists and orthodontists have undertaken, around the globe from Sydney to London, to Hong Kong, to Paris, and New York, dental SEO or search engine optimisation has proven over again to trigger the biggest revenue gains.


Oral health is essential, and looking for dental SEO in Sydney sometimes can be a hassle. As a dentist or Orthodontists, optimising your online presence can go a long way in attracting clients. Informing and ensuring that patients reach out to you with ease, it’s something you shouldn’t ignore.

Here is a guide for the Sydney Dental SEO that can set your practice apart from the pack and help your website rank first on Google.

Why invest in SEO?

For fast accurate results
Patients want fast and credible information whenever they type in their keyword or phrase. For instance, a patient may key in “Orthodontists Melbourne near me.” The results that come up, a patient is most likely to inquire about the first two pages they see.

Likewise, search engines have mechanisms crawling, indexing, and ranking that they use to know which pages offer conclusive and credible results. As a result, Google ranks pages they believe would provide searchers with all the information at the top. Whenever your website has effectively optimized SEO, chances are you’d benefit by being listed fast.

Create free traffic
An excellent online presence, drawing free traffic to your site is one way you’re likely to have more patients coming to your facility and save on advertisement costs. Dental SEO is arguably the best way to market your business.

Here are four ways to create free traffic and increase your visibility on Search Engines.

Keyword Research

The first step to ranking best on search results. Right off the bat, list services your dental hospital or clinic offers to patients, and services may include teeth cleaning, crowning, filling, and orthodontics.

Inside the Google AdWords platform, enter your services individually into the keyword or phrase planner tool. This search would help you identify the keywords that patients are using whenever searching for dental services.

Two types of keywords you should be more focused to apply.

High intent keywords
Results for top ranking keywords that what would possibly inform patients in your area that you’re a typical dentist out to serve individuals with teeth issues. As a result, patients would then click on your page and possibly schedule an appointment.

High search intent keywords
This search focus would primarily be geared towards offering information. For instance, a patient keying in “cleaning teeth at home” would not necessarily be seeking to hire a dentist. They possibly want to learn additional tweaks of improving their teeth cleaning process while at their abodes.

Search intent keywords are beneficial. They double up as hiring tactics and dental SEO ranking strategies. However, as a general thump of rules, as a dentist, focus more on optimising your service page for hire as this is arguably your key intent for having your website.

Keyword Optimisation

Here are two pages you’ve possibly focus on optimising;

Business page optimisation
On a business page, it’s where you show the map directions to your dentists Parramatta clinic to searchers. An optimised business page is likely to have a competitive edge to your practice and may draw in patients with Google maps appearing at the top of search results, optimising yours would make clients find you easily.

Website optimisation
On your website, your primary focus would be to make your home and service pages match up your keywords. You’d need to optimise the homepage, service pages, and content pages. Ensure you’ve included title tags, Meta descriptions, headers, and body copies that are relevant to your dental SEO Sydney market.

Keyphrases ranked well can be extremely lucrative to dentists. Dental implants, for instance, of which there’s about 5000 searches per month in Australia, mostly return revenue of around $4000 for a single tooth dental implant. Wisdom teeth removal or extraction are other profitable dental SEO phrases. And then there’s the orthodontic keyphrases: Invisalign of course, Myobrace and also in the Australian market, Smilestyler. Also orthodontist as a single term, or in any Australian city or town, such as “orthodontist Sydney” or “orthodontist Townsville” are all great search terms to be ranking for.

But don’t forget the plurals! “Orthodontists Melbourne” is awesome, “dentists Parramatta” is also quite popular.

Citation and Links

This mentions a practice’s address, name, and phone number. You could achieve this by requesting patients to give their views on your services on platforms that conduct surveys or on the comment section of your website and get citations from having your expertise listed on significant business or industry-specific directories.

On the other hand, link your pages with external websites. These kinds of links are called inbound links and are arguably a strategic way of improving the credibility of a site and increasing your dental SEO ranking.

So, how would you build inbound links? Jumping off, ensure you use white links to avoid being penalised by Google. You can request citations with links to your homepage from websites in your field of practice. Alternatively, you can have your articles posted on other websites as guest posts and include links on the writings sitting on your website. This way, everyone reading your guest article is possibly prompted to your site whenever they click them. This is the basic dental SEO Sydney clinics apply across the board, but of course one of many SEO strategies that dentists’ digital marketing agencies have to deliver on to truly make Dental SEO work.

Optimising your dental SEO strategy to improve your rankings and visibility in Google is critically important to growing your dental practice.

If you’d like to improve your Dental SEO, contact us today.

Does the Tooth Fairy Approve of Santa Claus?

Tooth Fairy and Santa Claus

Sydney Pediatric Dentistry recommends that children should begin regular dental visits at age one. However, many Children fear visiting their dentists to a point where they only see their dentists when necessary.

Dental anxiety in children can lead to poor oral health conditions and long-term dental complications. Parents and dentists worldwide have taken it upon themselves to provide kids with tradition, routine, and education to train them to adapt to proper oral lifestyles.

Sydney dentistry clinic created a fun, relaxed, and inviting environment for all patients, most especially the children helping make the stress and worry out when looking for a friendly and qualified dentist in Sydney. Parents want to be sure that their kids are receiving the very best care available.

The Tooth Fairy and Santa

The Christmas fairy and Santa are mythical characters that are meant to bring children enjoyment during special occasions. The main reason why the tooth fairy, is introduced to children is to smile whenever they lose a tooth.

The tooth fairy is believed to bring a type of reward after the loss of a tooth. The traditional belief claims that when a baby loses one of their baby teeth, they are supposed to place it under the pillow or beside the bed. Later at night, the tooth fairy will visit and replace the lost tooth with a form of payment.

According to some children’s understanding, the fairy adds the teeth to her collection to use in various ways. Some children believe the fairy grinds the teeth to make the fairy dust that helps her fly, and others believe the fairyland castle is made out of baby teeth.

Why do Dentists Use the Tooth Fairy Tale

Most children start to lose their baby teeth at the age of 5-7 years. By this time, a child has a full set of 32 teeth. During this period is when the fairy tooth tale applies, it is okay to make your own story and have fun with the story for your child to believe.

Even Sydney dentists use their creativity in various situations and use rewards from the tooth fairy to teach children about oral health benefits; this will reduce the dental anxiety of your kids during their dental checkups.

Nowadays, dentists tell the folklore of the tooth fairy to ease the anxiety of children losing their baby teeth. But aside from giving the comfort of the toddler.

The goal is to motivate kids to follow better dental hygiene and regular visits to the dentist. This can be a way of incentivizing children to become more confident in visiting the dental practice regularly.

How to Care for Children’s Teeth

Oral health is fundamental. Even before a baby loses his first tooth, his/her gums should be kept clean. After your baby’s teeth start erupting, oral hygiene practices are highly recommended. Some essential tips on caring for your baby’s teeth include:

  • Brush teeth and gums regularly twice a day.
  • Use the appropriate toothbrush with soft bristles using fluoride toothpaste.
  • Visit a pediatric dentist once your child’s teeth start to grow for routine checkups and cleaning.
  • Practice healthy lifestyle behaviors. Give your child a nutritional diet and avoid starchy and sugary foods that could lead to tooth decay. It is better to consider dining in sugar-free child-friendly cafes when you go out for lunch or dinner.

Losing a tooth is the right passage for every child; it should be an exciting experience for both you and your child. Therefore, tooth fairy traditions do an excellent job when comforting and soothing children in the process of tooth loss. Parents can also use the tooth fairy story to lure good behavior and oral hygiene practices in their children.