Nowadays, almost everything is based online. Most people always have their smartphones with them, which gives them access to a wealth of information whenever they want. To ensure that their practice is visible to potential new patients at the touch of a button, many dental practices are concentrating on search engine optimisation, or SEO.
However, it can be challenging to comprehend SEO’s fundamentals. This comprehensive guide aims to explain SEO and the value of effective SEO for your dental practise.
How SEO Can Expand Your Business
If done properly, SEO can help a dentist or orthodontist in a crowded area gain 10–20 or more new patients. Because we have observed it with our clients, we are aware. Nobody at Google has a crystal ball. Even for the world’s top SEO specialists, rankings are not guaranteed, and it actually goes against Google policies.
However, a reputable SEO company can optimise your dental website to follow Google best practises and position each of your pages to increase the likelihood of receiving more visitors and, ultimately, phone calls. Getting rid of the contradictions on the internet is another crucial issue.
Buyer Intent Keywords Are Everything
We are an Australian dental SEO company that focuses on over 700 keywords with high buyer intent. You read that correctly. Over 700 buyer intent keyword phrases that will send more qualified visitors to your website have been identified (1300 when offering Invisalign and Ortho).
Consider for a moment that someone types in “cost of Invisalign [your city]” and you appear at the top of the search results. The likelihood that this person will hire you for a $5,000 Invisalign case is 80%. I hope this has piqued your interest in continuing to read it.
Important Performance Metrics
Key performance indicators are one topic we’d like to cover with you, and we want you to adopt a different mindset. The focus of traditional SEO is on keywords. Let’s say you’re a dentist in Melbourne and you want to rank for the term “Melbourne dentist,” which is what we call an ego term or vanity term.
Well, if you live 30 miles outside of Melbourne’s city centre, which would require a drive of at least an hour, that might not be the best rank to try for. People won’t travel that far, so even if you spent all that money on SEO to rank first and someone came across your practise while searching on Google, it’s unlikely that they would choose your practise.
What to Pay Attention Right Now
As a result, we want you to adopt a new perspective in which you focus more on the number of unique visitors your orthodontic or dental website receives each month. Is that figure rising? That’s a major one, as the likelihood of phone calls increases with the number of unique visitors.
A Comprehensive Look at Backlinks
A backlink is a link pointing to your website from another website. It’s important to consider both the calibre and number of websites that link back to your own. Google views backlinks as a vote of confidence in your website, but it also evaluates the relevance of those sites to your business when evaluating the quality of a backlink.
This aids Google in determining the domain authority of your website, as does the content’s relevance to the search query. Other highly authoritative websites must link back to you in order for your website to be regarded as highly authoritative. Nonetheless, as long as the links pointing back to your site are reasonable, having a range of authority from your backlinks is OK.
Orthodontists and Dentists Techniques to Improve SEO Rankings
A lot of practises will engage an SEO for Dentists & Orthodontists company to help them increase their rankings because orthodontics and dental marketing is a competitive sector. Even if you aren’t an SEO professional, there are a few things you can do to improve your website’s Google rating.
Here are seven short suggestions to help you get started with search engine optimisation.
- Boost Traffic to Your Orthodontic Blog Using Email
Email is a potent digital marketing technique that you may use to promote your orthodontic blog and increase traffic. You can keep your audience interested in your material and entice them to visit your website by creating a list of subscribers from your customer base and giving them regular updates, like your white paper. Email marketing and content marketing work hand in hand, so make sure you’re maximising both.
- Keep Your Website User-Friendly and Completely Optimised
Because web design trends are ever-evolving, it’s critical to keep your website current. A user-friendly design, keyword-rich content, and optimisation for both users and search engines should all be features of your website. You’ll have a better chance of ranking higher if you keep your website updated and optimised. Your website design must be responsive, or mobile-friendly, as the majority of searches will be made these days on a mobile device. As a result, all devices will be able to access your website swiftly and correctly.
- Update Your Google My Business Page Regularly
A free service called Google My Business enables companies to keep up their web presence on Google. It’s crucial to maintain all of your information current, including your address, business hours, and contact details. Also, you may display your orthodontic practise by adding images and videos. Make sure your business has been claimed and validated so that it may be found in the local Google Map listings. If you’re unclear, local SEO firms can assist you with this.
- Get The Right Keywords For Your Online Content by Using Google.
Although we briefly discussed this earlier, it bears repeating. You must utilise the appropriate keywords if you want your website to appear higher in search results. How can you be certain about your keyword selection? One method is to just type your goal keywords into Google and search. If you’re an orthodontist in Central Coast, for instance, you might check for “braces Brisbane” or “orthodontics Alderley” in the search results to see which terms are most frequently used. To uncover popular terms relevant to your orthodontic practise, you may also use keyword research tools. These tools might help you gain insight into the most popular dental or orthodontic search terms. You can utilise free resources like Ahrefs’ Keyword Planner and the Google AdWords Keyword Planner.
- Gather Google Reviews to Improve Your Internet Credibility
Getting Google reviews from your clients is a digital marketing tactic that consistently improves your online reputation. When someone searches for your orthodontic office on Google, they will immediately discover your reviews on the first page. They will be more likely to choose you over your rivals as a result of this. Good reviews can assist you in gaining new clients, but it’s equally crucial to respond to unfavourable ones in a professional manner.
The use of social media sites like Facebook, Twitter, and Instagram to market your orthodontic practise is highly recommended. Social media can be used to distribute blog pieces, promote sales, or simply provide patients a glimpse into how your business is run on a daily basis. Use appropriate hashtags when promoting your work on social media. This will make it more likely that individuals who are interested in what you do will see your content.
- Engaging Content Topics You Can Share With Your Clients
There should be tonnes of interesting, high-quality content on your website. This will support your SEO efforts and encourage patients to visit your website frequently. By offering insightful and helpful information, you’ll gain the trust of both potential and present patients. In the end, this will result in additional clients for your dental and orthodontic office. Although orthodontics isn’t the most interesting topic, mix it up with some human interest anecdotes to demonstrate the humorous side of dentists and orthodontists.
SEO for Dentists & Orthodontists Conclusion
Orthodontists and dentists have a special chance to enhance the lives of their patients by straightening teeth and enhancing smiles. So using efficient SEO methods for your dentists & orthodontists marketing is crucial if you want to reach as many potential patients as you can.
These pointers can ensure that more people locate your dentist office online even if you don’t use an SEO service.