Many savvy dentists know that it is always wise to understand the financial health of their businesses and strategize on how to bring in more cash flow into the practice.  As a dentist, you are already aware that not all dental care services are similar. Cosmetic dentistry is one of the profitable dental practices we have today. Cosmetic dentistry potentially has a more significant value addition, bringing in more business and repeat customers.

Like any other business, the dental practice has to remain profitable for the clinic to grow, and higher profits mean an increased net worth of the practice. The best way to increase profits in a dental clinic is to perform more profitable services and consistently market them to your target audience or patient base. Let’s look at some of the top-performing dental practices in the market.

Cosmetic dentistry

In a social media age where selfies have become the order of the day, it is no surprise cosmetic dentistry is one of the most profitable dental services. Cosmetic dentistry usually includes Invisalign, porcelain veneers and smile makeovers. In a world where selfies seek peer approval, many people opt for cosmetic dental procedures to transform their smiles.

One of the best things about cosmetic dentistry is that it is an aesthetic practice and a functional one. As more patients seek to achieve a perfect smile and look better, cosmetic dentistry has become a more profitable avenue for dental practices.

Some of the most profitable cosmetic dentistry services

Teeth whitening

Today, it seems that most dental clinics provide teeth whitening services. If you have a dental clinic not taking advantage of this profitable service, you are letting many dollars slip away. The reason why many patients will readily embrace teeth whitening is that the procedure is painless and fast. For a dentist, it is easy to market to potential clients because patients will always share their results online, especially on social media.


Invisalign is one of the booming procedures in orthodontics hence a profitable revenue stream for dental clinics. It is a procedure that straightens teeth without using metal braces but custom-made, clear braces. Many people are opting for Invisalign to transform the look of their teeth and improve their smiles. It is even a popular procedure among teens who prefer it to traditional braces.

Dental bonding

Dental bonding is another popular cosmetic dental procedure. It involves applying a tooth-colored resin which is then hardened with laser light to bond the material to the tooth. It is an excellent cosmetic alternative for repairing cracked, chipped, or decayed teeth, and it takes only around an hour to accomplish.

Increasing dental practice revenue

Aesthetic treatments, including surgery, are a big business in the healthcare industry because patients are well informed and embrace their benefits. The best way to boost your revenue in dental practice is to focus on your most profitable dental procedures like the ones mentioned above.

Also, your marketing techniques should target both new and existing clients. Since the global cosmetic dentistry market is expected to grow exponentially as more innovations come up, the industry will be one of the most lucrative ones in the next five years.